"Recycling on steroids by itself will not solve the issues we have with waste in Canada, work must be done to stop waste from being created in the first place. The proposed scope for the National Zero Waste Council to focus on influencing consumer behaviour and improving product design fills an important niche in Canada"
David Lawes, Manager, Waste Prevention, BC Ministry of Environment
"Incremental steps will not achieve goals, do something bold, because something bold is what we need. Focus on achievable targets and move as quickly as possible. We are looking for someone to take this ball and make it work. Canada and BC is positioned to be leaders in this arena."
Bridgett Luther, President, Cradle to Cradle Products Innovation Institute Cradle to Cradle Products Innovation Institute