Love Food, Hate Waste Campaign Love Food, Hate Waste Campaign <div class="ExternalClass6D926CD6292240E282558814E2B82F84"><p>Modelled on the U.K.'s successful campaign of the same name, the three-year campaign will allow Metro Vancouver residents to contribute to an ongoing, solutions-based dialogue regarding avoidable food waste, and will feature simple, practical steps that residents can take to reduce avoidable food waste, including:</p><ul><li><p>Tips on <a href="" target="_blank">food storage</a> and how to keep it fresher longer.</p></li><li><p>Five-day <a href="" target="_blank">menus</a> with shopping lists to enable residents to practice the behaviour of buying only the food that they will use.</p></li><li><p> <a href="" target="_blank">Portion planning</a> to avoid excess leftovers.</p></li><li><p>Incorporating leftovers in meal planning.</p></li><li><p>Education about product labelling and what 'Best Before' really means. </p></li></ul><p>The campaign will use rebranded material from the U.K. campaign, however, we are also working with the social enterprise <a href="" target="_blank">North Shore Culinary School</a> to create menus using seasonal, locally-sourced ingredients and meals that reflect our region's ethnic diversity.</p><p>In order to measure the campaign’s success, we have conducted baseline research that included 500 household kitchen diaries completed by a representational sample of the region’s population. Participants documented what food they threw away, when, why and how they disposed of it, and how much of that food waste was avoidable. At the end of the campaign, we will repeat the kitchen diary and waste composition studies to quantify and report on reductions in the region’s residential avoidable food waste.</p><p>Like the U.K. model, the campaign will be primarily web-based for information sharing. And, to extend the campaign's reach, we will work with our <a href="/boards/membership/board-members/Pages/default.aspx" target="_blank">member municipalities</a> and other stakeholders to share this online resource, and to generate social media content. Work is also underway to develop point-of-sale interventions with a retail partner.</p></div>|#43c3f653-7096-4b77-bc83-97cb5d7ab958;L0|#043c3f653-7096-4b77-bc83-97cb5d7ab958|Issue 9;GTSet|#d14ffe11-45dc-48fb-8684-ff109cf15a74<div class="ExternalClass0FF340240C5E49E4AE617B5B430FA2A5"><p>​This month, Metro Vancouver launched its behavioural change campaign, <a href="/lfhw" target="_blank">Love Food Hate Waste</a>, to reduce avoidable food waste.</p></div>