Media Releases



With the coming of autumn and the lifting of lawn sprinkling regulations, Metro Vancouver’s WE LOVE WATER campaign shifts its focus to reducing indoor water use. It’s easy to underestimate how much water is wasted when taking long showers, leaving taps running or running half full loads of laundry and dishes instead of full loads.The WE LOVE WATER indoor campaign’s message is simple: using water wisely is the right thing to do all year round, and small actions really do add up.  Turning off the tap while brushing teeth for two minutes, twice a day can save close to 700 litres of drinking water each month  Cutting two minutes off your daily shower saves over 460 litres a month  Running full washing machines or dishwasher loads maximizes the appliance’s water efficiencyAlong with improved transmission and increased supply, water conservation is a major component of Metro Vancouver’s plan for ensuring there will be sufficient world-class treated drinking water for generations to come.“With the population growing by over 35,000 people each year, and the effects of climate change, conserving water every day is the right thing to do,” said Darrell Mussatto, Chair of Metro Vancouver’s Utilities Committee. “Conservation initiatives pay off big time, especially when you consider the deferred capital costs of infrastructure projects like new dams and reservoirs.”Growth driven projects account for approximately half of Metro Vancouver’s $3 billion long range capital plan for Water Services. Metro Vancouver has spent close to $1 billion on water treatment upgrades over the past decade, and is investing close to $1 billion on seismic upgrades over the coming decade.“WE LOVE WATER evokes pride for the region’s protected and vital water resource while encouraging residents to show their appreciation by consuming it wisely,” added Greg Moore, Metro Vancouver Board Chair. “By using less, and caring a little more, we can all make a difference when it comes to our most precious resource.”On, residents can find shareable ‘waterwise’ tips for inside and outside the home. Social media users are encouraged to contribute to an online gallery showcasing their love of water via Twitter and Instagram hashtags #welovewaterMV and #waterwise.The campaign will have a presence on television, social media and at fitness facilities throughout the region where we know from research that people tend to shower longer in public facilities and dormitories than they would at home. The website will continue to offer water saving tips.